User blog comment:Xhatefate/DxD Updates~/@comment-6096197-20131016171851/@comment-1359322-20131023170837

To them it's better than doing a project that is making them lose money. An average cost of producing one episode for an anime is >100,000USD. TnK put twice the budget they did in S1 for Season 2. So if DxD Season 2 can't cover up that cost, then they'll consider that DxD isn't profitable and try a different anime.