User blog comment:B214/High School DxD Hero Discussion/@comment-27083298-20171022020111/@comment-1359322-20171029132458

It's HERO actually. If you check haremking.tv/season3

you'll see that the website specifically wrote BorN. Currently the naming is same for Season 2, it wrote NEW with an extra large W but we went with New. So we'll go with Hero. Too lazy to make all those changes now anyway.